The ‘Escape the City in your City’ pop-up studio opened in Edinburgh’s Castle Street on 18 April for four days and took place at Manchester’s Spinningfields from 24-30 April. This week (2-5 May) it will take place near London’s Canary Wharf. The studio is offering a selection of relaxing and complimentary 30-minute sessions, including yoga, Swedish massage, meditation, art classes and guided run clubs.
Jon Wakefield, managing director, Volvo Car UK, said: “As a human-centric company, we want to reinforce the importance of taking time out of our busy schedules. Much like the interior of the new Volvo XC60, our pop-up studio will provide people with a calm, relaxing space to escape the rigours of city life.”
Earlier this year, Volvo teamed up with Tablet Hotels to launch a ‘Get Away’ lodge in northern Sweden. The brand also staged Scandi-inspired pop-ups in Manchester’s Arndale and Kent’s Bluewater shopping centres.
Via: Event Magazine