TOTAL Experiential Evolution
In May 2013 TOTAL launched an experiential campaign in Nice Airport. As an F1 sponsor, timing was based around the F1 race on May 26th in Monaco.
PSI worked closely with PSLIVE and Blackjack Promotions on the execution of an experiential campaign that coincided with their ‘standard’ signage around the airport.
The stand consisted of simulators which were each set up with an F1 computer game where the users could compete against each other.
There was also a Green Screen, where passengers could have their photo taken with Romain Grosjean, collect a print off and access it via Facebook.
iPads are placed around the stand, which passengers played games on and completed a questionnaire to win a prize. Hostesses were booked to encourage a ‘call to action’ and to aid passengers with the differing technologies.