Alberto Garcia - Big Data forum - Spain
This is the new “Minority Report” by Alberto Garcia, Posterscope Iberia
July 5, 2017  //  By:   //  Our Global Showcase, Our Opinions  //  No Comment

This is the new “Minority Report”

Do you remember the Minority Report (Steven Spielberg) scene where Tom Cruise was strolling through a mall that ” sensed ” his presence and interacted with him offering personalized content? Today we are analyzing a future that is not so far away.

Thanks to technology we live in the era of “ubiquitous connectivity”, that is, the one in which we are connected with everyone and everything around us. And for this, or because of this, cities are transformed. This connectivity has made the momentum more relevant, and when we are away from home the moment is intrinsically related to location. This is the path of Out-of-Home (OOH) to Digital OOH, and finally to Location Based OOH.

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