reactive ink
Talking Window Display tells Stories, Interacts with Passersby
September 29, 2014  //  By:   //  Stuff we like  //  No Comment

Creative technology agency Knit has created a fun window display for UK raw denim brand Hiut Denim Co that ‘talks’ and interacts with passers-by.

Installed at the Rivet and Hide store in London’s Fitzrovia neighborhood, the display uses bare conductive paint to tell stories about the history of Hiut and its products.

A random audio sample broadcast through transducer speakers on the window is triggered when people walk past the store, encouraging them to interact by touching the display.

Icons painted with conductive ink on the inside of the window are linked to various parts of a pair of jeans, which are fitted with “various Arduino microcontroller units to control the audio samples and triggers”, according to the agency.

The conductive ink is able to detect when passers-by touch specific icons, triggering the circuit to play the relevant audio recording.

According to Hiut, this is the first time conductive ink has been used through glass and as part of an in-store display.

Via: Design Taxi

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