Sean O’Brien appointed as CEO of MKTG and Posterscope in APAC
Dentsu Aegis Network today announced that Sean O’Brien, CEO of Carat Asia-Pacific, will become CEO MKTG and Posterscope in APAC. His position at Carat will be taken over by Kevin Walsh, previously managing director Carat APAC.
O’Brien spent six years as Carat CEO, in which time he tripled the size of the business. He has twice won Campaign Asia-Pacific’s Agency Head of the Year. In his new roles, he will oversee Posterscope’s digitisation across the region and the launch of “Liveposter”. For MKTG, O’Brien is responsible for boosting its presence across APAC, with a particular focus on growth in China, followed by Japan and Korea.
Speaking to Campaign Asia-Pacific, O’ Brien said, “MKTG and Posterscope are focused on how we communicate with people outside the home. Liveposter gives us a competitive advantage in the space. For MKTG, APAC is the fastest growing opportunity around the world. We want to increase our ownership of assets in sport, music and entertainment, and develop our experiential work.”
Nick Waters, DAN APAC CEO, said: “Sean will now focus on the development of two agencies with outstanding growth opportunities in Asia Pacific.”