punching bag
Punching bag lets customers customise their bitter
February 6, 2018  //  By:   //  Stuff we like  //  No Comment

Customers in bars were encouraged by Farnham Ale & Lager to ‘measure their bitterness’  when watching their sports team play in bars. If their team was defeated, the would punch a bag to score points- proving the more bitter you are, the more bitter your beer would be.

Via: Guerilla Blog

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