Primesight expands airport portfolio for advertisers
Primesight have announced their win of the airport advertising contracts for Glasgow, Aberdeen and Southampton, with plans to invest £1.5 million in upgrading the digital estate and introducing new sites. With the addition of the new five-year contract, Primesight can now help brands reach a domestic audience of 136 million passengers.
The wins put Primesight firmly in the position of number one OOH media owner for airports and means the company now reaches 48% of UK airport audiences.
They will be taking over the contracts for Glasgow and Aberdeen Airports from JCDecaux from January 1, 2018 and Southampton Airport from Eye Airports on April 1, 2018. These wins are in addition to their existing portfolio of airports which include London Gatwick, London Stansted, Manchester, East Midlands and Bournemouth.
Sarah Parkes, Director of Operations and Development said: “We are delighted to have won contracts with Glasgow, Aberdeen and Southampton Airports allowing Primesight to reach even more travellers and consolidate our position as #1 for Airports. For brands, this is a great opportunity to target a much sought after and growing audience with creative campaigns that can truly take advantage of the airport environment. We look forward to working with the Airports and continuing to expand our portfolio in this sector.”