Posterscope Wins 3 Clear Channel Outdoor Planning Awards
Last night, 5th May, the OOH industry gathered at the St. Pancras Renaissance Hotel to celebrate the 10th anniversary of the Clear Channel Outdoor Planning Awards. A major event in the outdoor media industry calendar, the awards recognise outstanding strategic planning across six categories.
Posterscope were delighted to come away with three awards and one highly commended place. The winning campaigns were:
Best use of data and insight – Bethesda, Fall Out 4 – Posterscope/Target Media/Locomizer
This category recognises campaigns that demonstrate the best use of digital in Out of Home.
Best use of multi-media – Dixons, Curry’s PC World Spare the Act – Posterscope/Blue449/Liveposter
This category rewards the most outstanding integrated and multi-platform campaign that uses significant Out of Home advertising and at least one other media platform.
Best use of continuity and long-term brand-building – Camelot, Always on OOH – Posterscope/Vizeum/Liveposter.
Long-term planning strategy is recognised in this award.
Highly commended – Santander also came highly commended for best use of digital.
Posterscope was also shortlisted in:
Best use of innovation – Bahio, Ai – Artificial Intelligence – Posterscope/M&C Saatchi/Clear Channel
This category rewards the application of innovative and creative thinking to a campaign.
Best use of multiple formats – Microsoft, Surface Pro 4 – Posterscope/Empower Media/M:United McCann
This category is for campaigns that successfully utilise two or more distinct formats as part of an Out of Home-only campaign or within a wider multi-media initiative that has a substantial Out of Home element.