Posterscope USA launches ‘Boston Digital OOH Takeover’ for Mastercard
To promote Mastercard’s Bank of America Small Business credit card, Posterscope USA launched a ‘Boston digital OOH takeover’, which includes digital screens at Boston Airport, digital bulletins on the roads, digital urban panels on the streets and digital full motion spectaculars. The campaign targets BAC’s HQ in Boston’s Financial District and downtown areas with core small businesses and start-ups, with up to ten creatives specifically designed and scheduled to target weekends, mornings, lunch and late nights.
An exclusive rain trigger reads “Growing your business means weathering storms”
The campaign runs until November 26th and keep an eye out for an upcoming stunt with a flying car!