Posterscope Singapore work with Mondelēz to develop Oreo Thins Sampling machines
Our affinity for big boxes that give stuff away!
In recent weeks, Singapore residents have had opportunities to obtain not only lemon-flavoured Oreo Thins but also cans of Carlsberg Smooth Draught from large metal boxes that appeared on the sidewalks of the Lion City.
The Oreo Thins Lemon machine, placed by Mondelez, working with Carat, Posterscope and Clear Channel, is a carnival-inspired claw machine that’s situated on Bugis Street. In contrast to the actual carnival machines, which are rigged to take your money and give you nothing in return 99 times out of 100, this device is rigged to make it easy for people to grab packets of the biscuits (or ‘cookies’, if you insist). According to a Clear Channel spokesperson, the machine is re-filled several times a day and is giving away about 400 packets each weekday, and 520 on weekends. It will remain in place until September 13.