Posterscope Launches in the Philippines
Posterscope launched in the Philippines this month and will be introducing its suite of media solutions in the market including out-of-home planning, buying and research. Posterscope Philippines will be headquartered in Makati City, and is aiming to transform OOH with technology that will provide consumer centric planning and ROI analytics on OOH properties across the country.
Posterscope has an existing Prism suite of tools and Out-of-home Consumer Survey (OCS) system of 3,000 consumers and their attitudes towards OOH across Philippines. The agency hopes to give marketers insight into consumer behaviour, out of home, which can be specifically targeted.
The new office, which joins a global network present in 27 countries, will be led by Vinay Goel as General Manager, Posterscope Philippines. Mr Goel was working with Posterscope in India since 2008 as Senior Business Director.