Posterscope Brazil implement city-wide campaign to raise awareness of new digital TV signal
Posterscope Brazil have created an integrated campaign to raise awareness of analog TV signal switching to digital to the citizens of Rio de Janeiro. The OOH excution formed part of an integrated campaign including TV and radio.
The Boulevard Olímpico, in Plaza Mauá was transformed for the campaign, with additional beacons placed in stations to detect the arrival of a train at a station and triggering site-specific content.
The campaign’s goal is to illustrate the concept of “See the world without drizzle on your TV”, referring to the main benefits of the new digital signal, which offers cinema-quality picture and sound to viewers.
“This is a real example of the potential and impact that OOH media has when well planned and integrated with the advertiser’s strategy, adding timing , impact and simple communication features ,” says Marco Muñoz, COO of Posterscope Brazil.