Philips’s latest campaign unites bearded men in Moscow and St. Petersburg
To support Philip’s 360 degrees OneBlade-multifunction device, that trims makes contours and shaves his stubble of any length, Posterscope Russia and Carat, developed a unique campaign. The integrated campaign featured TV, online videos and banners, and an innovative OOH campaign that consisted of non-standard sites and locations in the trendy art districts of Moscow and St. Petersburg. Areas renown for creativity, business, tourism and leisure.
The creative space was filled with colourful paper banners and graffiti with bearded men in the spirit of pop art – a corporate style of the famous Endi Uorhola, giving a new direction to its advertising, likening it to art.