Rituals Netherlands
Passengers test perfume from billboards while waiting for the tram
December 5, 2017  //  By:   //  Our Global Showcase  //  No Comment

Rituals, Vizeum, Posterscope and JCDecaux have collaborated on a campaign for Rituals, that allows consumers to test the fragances whilst waiting for a tram.

Bleu Byzantin and Fleurs de l’Himalaya are two of the luxury Eau de Parfums from the wide assortment of Rituals fragrances that can now be tested at tram stops in Amsterdam, Rotterdam and The Hague.

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