OLYMPUS Stratford, the UK’s largest commercial advertising banner now available
Bohn Associates Ltd is delighted to announce it has been granted consent to display advertising on the NW elevation of Morgan House, a 14 storey commercial block in the centre of Stratford.
The location has not been available for advertising since the London Olympics in summer 2012 & this represents the first time it’s accessible to non-Olympic brands to book. In recognition of the association with London 2012 the site has been named OLYMPUS.
Many will remember this location from the London Olympics where BMW wrapped all 4 sides of the building, but given the major investment in the development of Stratford since the Games in 2012, with adjacent residential towers, we are wrapping the main elevation facing NW towards the transport hub, Olympic Park & Westfield.
A lot has happened at Stratford since London 2012.
The Olympics kick started the redevelopment of this area creating a ‘Lasting legacy for London’, the title of a supplement published in the London Evening Standard recently & there have been many follow up articles since.
The area has seen a massive programme of residential development, shifting the focus of London eastwards & attracting a new younger professional audience to one of London’s most diverse Boroughs.
The Olympic Park has a tech hub Here East & International Quarter attracting a range of businesses (eg Ford & BT Sport), Universities (UCL & London College of Fashion) & major cultural oranisations (Sadlers Wells & the V&A Museum).
Westfield Stratford has become established as one of London’s main malls with 46 million visitors pa, matching their White City centre in the west & the Olympic Stadium continues to attract big events like last year’s IAAF London Championships & Para Athletics, as well as regular Premier League football with West Ham.
Stratford Centre, the established local mall which sits below the site has 24 million visitors pa.
The Stratford transport interchange handles over 105 million journeys pa (excluding the bus station).
Ian Bohn commented ‘This is a location we expect will appeal to major brands with big things to say in 2018. This is the biggest site in the UK & in a location that is a flagship for the expansion of London to the east in terms of population, business, retail, leisure & culture, in London’s most diverse Borough. We hope to see our first advertiser in situ during Q1.