Poland: This May in Poland, Opel launched ‘Adam’ a new model in the mini car sector. Adam is the embodiment of individuality and fresh modern design. As part of the launch campaign, Posterscope created an innovative interactive mural located in the centre of Warsaw, close to the University of Technology. The content of the mural was dictated by Facebook users’ comments https://www.facebook.com/OpelPL and painted by street artist Igor Cholda aka Aqualoopa. The purpose of this campaign, created by Posterscope, Carat and Hypermedia Isobar, was to demonstrate the number of ‘personalisations of the car’ possible.