Mother puts giant breast on its roof to support breastfeeding mums
Independent creative agency Mother erected a giant balloon in the shape of a breast on top of its office building in London’s Shoreditch for Mother’s Day in order to slay the stigma of women breastfeeding in public.
Ana Balarin, a new mother and joint executive creative director alongside husband Hermeti, created the “Free the feed” concept.
A spokesman for the agency said: “Across the UK thousands of mothers’ feel watched and judged when feeding in public, be it from a bottle or from a breast. “This is a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.”