wrap up london
London’s iconic statues dressed in red coats for Wrap Up London
November 13, 2017  //  By:   //  Stuff we like  //  No Comment

Iconic statues in London have been covered up in red coats to encourage Londoners to donate their old coats to those in need in this year’s Wrap up London campaign.

Last weekend, three London statues in high traffic areas – Sherlock Holmes at Baker Street station, Amy Winehouse at Camden Market, and Kinder Transport at Liverpool Street station – were given bright red coats to raise awareness for the cause.

In last year’s campaign, nearly 23,000 coats were donated, but in the seventh year of the annual collection for Wrap up London, the number of people living in crisis in the city is rising, particularly those who are young and homeless, so the need is even greater.

Via: PR Examples

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