JCDecaux launches City Channel in London
JCDecaux has launched City Channel, bringing business-focussed editorial and data to a commuter audience across rail D6 digital screens in the City of London. City Channel will comprise the latest business and financial news curated by PA (Press Association) and live, financial data (currencies, government bonds, precious metals) from Bloomberg, and weather updates – delivered to screens by JCDecaux Dynamic.
City Channel will be shown on weekdays across portrait (D6) screens in London Blackfriars, London Cannon Street, City Thameslink, London Fenchurch Street, London Liverpool Street, London Bridge and London Waterloo stations, across a dedicated content channel, alongside brand advertising.
Chris Collins, Managing Director – Rail at JCDecaux said: “City Channel is part of our strategy to provide the right content at the right time for audiences – keeping people working in the city up-to-speed with the latest business news during their commute, as well as providing a relevant editorial environment for our advertising partners.”
Via: Daily DOOH