JCDecaux extends its digital offering in the finance capital of the UK
With an average salary of £60,000 per annum and showcasing luxury retailers such as Tiffany & Co and Hermes, the City draws a huge £1 billion annual retail spend. As such, it is a prime location for targeting consumers with significant disposable income. Sitting in the heart of this network, the Motion@TheCity channel gives brands the opportunity to reach this affluent audience.
Motion@TheCity sees the installation of five huge new state-of-the-art full motion digital landscape screens in the City of London at London Blackfriars, London Cannon Street, London City Thameslink and London Fenchurch Street. The five new screens are in addition to the four existing screens at Liverpool Street Station and will deliver a total of 16 million weekly viewed digital impressions each fortnight. This new channel is an expansion of the Motion@Portfolio, which currently comprises Motion@Waterloo and Motion@Euston.
JCDecaux has also extended its London Digital Network (LDN) with the installation of six double-sided screens on TfL bus shelters in the City of London. This is the first time digital advertising screens have been installed in this area, making it a media first. The 84-inch digital screens are on key locations including Bishopsgate and Aldgate High Street. The launches are part of the company’s target to reach #onebillioneyeballs.