Hoegaarden Rosée creates a pink waterfall in Antwerp
Summer has arrived and Ab InBev wanted to promote Hoegaarden Rosée as the refreshing summer drink of choice.
To position the wheat beer in the spotlight, Posterscope Belgium, Vizeum and Clear Channel’s division Urban Media created a striking billboard in the form of a giant waterfall. The huge banner, with a large pink waterfall wave, was located along the quay in Antwerp, in a trendy part of town.
This campaign launches Hoegaarden Rosée first campaign since 2012 with a bang.