Exterion Media awarded Best Research Initiative at MRG Awards 2016
Exterion Media has won Best Research Initiative at the prestigious 2016 MRG (Media Research Group) Awards! The Exterion Media Research Team were also Highly Commended at this year’s ceremony for Best Research Team.
Research Manager, Nicola Barrett, presented their ground-breaking new study, The Engagement Zone, at the MRG conference in Warsaw, which beat tough competition from ITV, Facebook and Kinetic for Best Research Initiative. This was a one-of-a-kind study on London Underground using a combination of eye-tracking and skin conductance response data, in-depth interviews and surveys through Exterion Media’s 11,000-strong consumer panel work.shop.play.. The study revealed invaluable insight about the London Underground audience and their response to Out-of-Home advertising.
The MRG Awards specifically celebrates the achievements of the media research industry – recognising the very brightest and most creative talent.
– See more at: http://www.exterionmedia.com/uk/who-we-are/news/exterion-media-wins-best-research-initiative-and-highly-commended-for-best-research-team/#sthash.QJxQAQVo.dpuf