Crack the Code at Piccadilly Circus
On Friday 9th December, a message written completely in Aurebesh ‘Star War’s language’ was displayed on the large digital billboard in Piccadilly Circus.
Part of a wider brand campaign promoting O2 Priority’s partnership with Disney’s Rouge One: A Star Wars Story, die hard Star Wars fans were encouraged to try and crack the code to win a pair of tickets to an exclusive screening. Within the Aurebesh message the location of where the tickets are hidden is revealed, and then it’s a race to get to them first!
There were four chances throughout the day, and every time a pair of tickets is won, the screen displayed a message telling people when to come back.