Clear Channel UK unveils Valentine’s Day Gift Guide
– Unique campaign will showcase Valentine’s Day gift ideas from different advertisers to consumers across the UK.
– Uses the flexibility of DOOH to creatively reach, engage and inspire shoppers.
– Follows the successful launch of the first Christmas Gift Guide in Dec 2017.
– In key shopping locations across the Adshel Live digital network.
Following the successful launch of the first Christmas Gift Guide, Clear Channel UK unveils the first digital out of home Valentine’s Day Gift Guide. Utilising the creative capabilities of our digital Adshel Live network, this unique campaign will showcase gift ideas from different brands to inspire shoppers this holiday.
The campaign will feature products from Gordons Pink and COTY Marc Jacobs and will run across our national network of digital Adshel Live screens across one week, delivering 9.6 million impacts.
The original Christmas campaign was inspired by traditional printed Christmas gift guides that were then adapted to utilise DOOH’s creativity and flexibility. The Valentine’s Day Gift Guide utilises the same concept and has 10 second slots for brand images featuring subtle animation to drive cut-through and engage consumers.
Located nationwide in over 60 cities in premium locations, the campaign will run during key shopping hours, targeting shoppers on busy high streets and roadsides.
Via: Clear Channel