Clear Channel International partners with the United Nations to raise awareness of civilian casualties during war
Clear Channel International (CCI), one of the world’s largest outdoor advertising companies, has partnered with the United Nations (UN), providing a wide variety of prime digital Out of Home (DOOH) advertising space across 16 markets worldwide for the UN’s global humanitarian #NotATarget campaign. The campaign ran from the 16 to 19th August, and aims to tackle the targeting of civilians in war.
Recognising DOOH’s scale of reach and audience targeting capabilities, global marketing and advertising agency VML worked with Clear Channel International to amplify the campaign by contextualizing creative, ensuring the most relevant messages ran across a range of locations and within best practice guidelines.
Throughout the duration of the #NotATarget campaign, Clear Channel International’s DOOH screens hosted a number of thought-provoking and impactful UN creatives in real-time across some of Europe’s largest capitals and city street furniture.
In addition to these rolling creatives, video billboards featuring core campaign video and photography, as well as user recorded videos using the UN’s #NotATarget Facebook camera effect was broadcast on a Clear Channel International screen in Times Square, New York on Friday 18 August and Saturday 19 August.
Markets involved in the campaign include the United Kingdom, Italy, Belgium, the Netherlands, Switzerland, Sweden, Norway, Finland, Denmark, Mexico, Brazil, Chile and Peru.
In the United Kingdom, the campaign ran across Clear Channel UK’s super premium digital brand, Storm, in London.