Clear Channel in Northern Ireland digital expansion
- Clear Channel Northern Ireland have retained the Translink contract for bus shelters across Northern Ireland
- 70 Adshel Live HD digital screens will be installed in the city centre, on main arterial routes and in high footfall locations
- Digital screens are being built in partnership with Amscreen
- Powered by Play IQ- Intelligent scheduling & content management
Following a competitive tendering process, Clear Channel Northern Ireland have retained the Translink contract for the management of the bus shelter estate in Northern Ireland. This will see Clear Channel maintain and sell advertising across the estate of 1400 bus shelters in Northern Ireland.
As part of this contract, Clear Channel Northern Ireland will launch Adshel Live – a network of 70 digital screens. The screens will be located in high profile locations in the city centre, on main arterial routes and in high footfall locations. The digital screens are being provided by Amscreen, Europe’s leading digital signage solutions company. The portfolio will be powered by Play IQ – Clear Channel’s intelligent scheduling and content management system; enabling seamless ad-serving across all sites.
Clear Channel is already Northern Ireland’s leading Outdoor media owner and this investment will further consolidate this position. In another media-first, Clear Channel Northern Ireland were the first to install digital screens in shopping malls in Northern Ireland with the launch of the Castlecourt shopping centre. In 2016, Clear Channel Northern Ireland launched Ireland’s first retail network with the launch of Asda Live across 12 Asda stores. In 2017, Clear Channel added to their digital portfolio with 50 Socialite screens in pubs and bars across Northern Ireland, as well as a digital screen at George Best City Airport.