automatic personal trainer
Children surprise their fathers in an unexpected gym campaign
November 13, 2017  //  By:   //  Stuff we like  //  No Comment

Being a father means to live a lot of emotions and some surprises, but this is one many dads weren’t expecting.

Studies have shown people with children tend to live longer, as parents ensure they are in good health for their kids. With this in mind, Pirueta Brazil created the “Automatic Personal Trainer”. Targeting gym-going dads on Father’s Day, participants were invited to run on a treadmill with instructions given to them on a screen rating their performance. Their children then appeared on screen, shouting words of encouragement, making the fathers run faster.


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