Charity uses a ‘lost purse’ to highlight victims of hidden financial abuse
You can’t always see the signs of financial abuse. To help people take notice, All State Foundation gave them a glimpse into a victim’s life through a lost purse.
They released a harrowing film aiming to shine a light on the often unseen aspects of financial abuse that can end up leaving women trapped in abusive relationships.
The insurance company’s latest campaign aims to raise awareness of the issue via a “social experiment-based short film” called Lost Purse. In the ad, a hidden camera captures the reactions of Lyft passengers who’ve found a purse in the backseat of the car. When each of them opens the purse to try and find out whose it might be, they find a cell phone that’s filled with text messages that say things like “you’re too stupid to manage money” and “I canceled your card, good luck paying for a lawyer when you have no money.”
The spot ends with the message, “If you knew someone needed help, what would you do? Get involved” before directing viewers to Purple Purse’s site.
Via: The Drum