Catchy tunes on 3Ms ‘forever sticking’ billboards promote the effectiveness of their best adhesive tape
When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called ‘earworm’. A perfect vehicle to demonstrate 3M’s all-purpose Heavy Duty Duct Tape. Cheil Worldwide Germany/Hong Kong took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.
Via: Best Ads on TV