Burberry’s Spring Show live-streams to DOOH
Burberry ran a 2-day campaign on iconic digital sites across London, Hong Kong and New York to support their catwalk show during London Fashion Week. The campaign commenced with pre-show images in the build-up to the event and then followed with live-streams of the show itself. Locations included Times Square in New York, Worldwide House in Hong Kong and London’s Cromwell Road.
Burberry exclusively used the iPhone 5S to capture images before, during and after the show, which marked the first time that Burberry used photos taken with a mobile device to broadcast on large-scale outdoor screens.The campaign was created by Posterscope, PSI andVizeum. Read more