Brazilian football team uses its jersey numbers to show women’s daily sexist challenges
On International Women’s Day 2017, Brazilian football team Cruzeiro displayed the struggles women face – such as rape, murder and pay inequality – on their shirts.
The numbers emblazoned on the back of the historically successful team’s jerseys were accompanied by statistics like “a woman killed every 2 hours”.
Other messages on view in the Brazilian Cup game against Murici included “Salaries 30% lower” and an acknowledgement that only 22% of parliamentarians in the world and 12% percent of Brazilian mayors are female.
The club, which competes in the top league and won the domestic treble in 2003, launched the campaign – called “#VamosMudarOsNúmeros” or “Let’s Change The Numbers” – in honour of International Women’s Day.
“Women don’t want congratulations. They want respect,” begins the club’s beautiful statement of intent on its website.
“March 8 is, in fact, a symbolic event. It is a day for reflection and awareness. March 8 is not a day of celebration. It is a day to remember that women are still (and very) oppressed. Commemoration will happen when they, in fact, reach their rightful place, which is that of equality.
The move came just days after the Sweden national women’s football team eschewed names to wear messages from women on the back of their shirts instead.
The quotes included the artist Zara Larsson’s “Believe in your damn self” and journalist Frida Soderlund’s “To try is to be successful. The result is secondary as long as you dare”.
Via: Ads of the World