Brands go digital for April Fools’ Day
On April 1st, ‘McVitie’s Jaffa Cheese Cakes’, ‘Strawberry Cheesecake Mini Cheddars’, ‘Meh-mite’, ‘Pot Noodle Twister’ and ‘Quorn- the power of Quorange’ landed on digital screens in local Asda stores, demonstrating the flexibility of digital to create an engaging April Fool’s opportunity whilst raising brand awareness.
The majority of supermarket shopping is still done in physical stores versus online and recent research conducted by Clear Channel and On Device as part of an environment study of supermarkets states that 60% of supermarket shoppers are more likely to buy an advertised product.
Martin Corke, Marketing Director at Clear Channel UK said “Our digital network is all about inspiring shoppers and driving sales. The unmissable and highly flexible Asda Live screens engage shoppers at precisely the right moments. This April Fools’ activity was a great example of brands using the creative power and technical capabilities of DOOH to maximise engagement, at moments that matter for advertisers and audiences alike”.