Audi and BMW engage in a billboard war
BMW started a war with Audi by mounting an outdoor banner right in front of Audi’s showroom. The banner read, “It’s never too late to change your mind.”
So Audi, responded with another banner right behind BMW’s one saying: “LOOOOL, you don’t change from a winning brand.”
The “LOOOOL” showed in Audi’s banner was created using its rings in the logo.
Via: Ads of the World