The humble staircase raises awareness of inequality
In the corporate world, women are not only underpaid in comparison to men, but they also have to work harder to make their mark and work their way up the corporate ladder. Not having experienced gender inequality, only a few male working professionals can truly fathom it, let alone empathise with it.
The solution was to create a visually impactful metaphor about gender inequality to demonstrate gender inequality, by going beyond just increasing awareness, and to increase empathy.
Via: Ads Of The World